Showing posts with label nestle india. Show all posts
Showing posts with label nestle india. Show all posts

Friday, November 20, 2015

Maggi instant noodles - 3.3-crore packets vanish within 10 days


There is a saying 'you can't put a good man down'. The same holds good for instant noodles as well because, after its relaunch, Nestle's Maggi instant noodles have vanished from the shelves at a fast rate. Nearly 3.3-crore packets have vanished within just 10 days.
This has been reported in zeenews.india.com dated 21 November 2015.
These 3.3 crore packs have been sold across 350 towns following its relaunch five months after it was banned by central food safety regulator FSSAI. The company is selling Maggi at 1.2 lakh outlets through 724 distributors.
Nestle had relaunched the Maggi instant noodles in the market on November 9, 2015 after fulfilling conditions that had been set by Bombay High Court which lifted ban imposed by FSSAI and Maharashtra FDA.
The company has indicated that the ban had impacted 3.97 lakh wheat farmers and 15,000 spice farmers besides over 10,000 employees of its suppliers. It had also had an effect on its 3,000 contract workers.
Nestle India has also said that it had to bear an exceptional cost of Rs 476.2 crore, which included cost of destroying 34,663 tons of the noodles.

(Image courtesy wikimediacommons.org)

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Tuesday, October 27, 2015

Nestle India back in business – starts production of Maggi noodles


Nestle India, the Swiss giant, has indicated that it has restarted its production lines in three of its units in India and the products would come in the market once its fresh batch of products clear the prescribed tests as given by the food testing laboratories.
This has been reported in timesofindia.indiatimes.com dated 26 October 2015.
It may be recalled that Nestle had to withdraw Maggi from market and stop production in June after lab tests found lead and MSG beyond permissible limits in its products. Nestle would send first samples of the fresh batches to three accredited labs for tests as directed by the Bombay High Court.
The production facilities have been restarted in Nanjangud (Karnataka), Moga (Punjab) and Bicholim (Goa) and samples would be sent to three accredited laboratories as designated by the High Court.
Nestle India had to destroying over 30,000 tonnes of its products because of the findings.
A total of 90 samples, covering six variants, had been tested by these laboratories and have been clear with lead much below the permissible limits.
(Image courtesy wikimediacommons.org)

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Friday, October 9, 2015

Ramdev graduates from yoga-guru to marketing guru to capture Maggi’s market


Baba Ramdev, the yoga-guru, plans to, now, graduated to marketing and be known as the marketing guru. He is keen to capture the serval crores of rupee slot left vacant by Nestle because of withdrawal of its Maggi instant noodles from the shelves.
This has been reported in timesofindia.indiatimes.com dated 9 October 2015.
His Patanjali Ayurveda is ready to launch its instant noodles. It will be a purely desi brand and would be priced at just Rs 15. Obviously, his brand wants to position itself as an alternate to a foreign brand and market it through some well-known outlets that have a pan Indian presence.
The catch line for the Ramdev noodles is "Jhat pat pakao, aur befikr khao" – it will be perfectly safe with 'no added MSG and lead'. For Maggi, it was ‘two-minute’ noodle.
The desi brand would be launched on October 15. It will be made from whole wheat flour (atta), unlike noodles of other companies where maida is used extensively with only 10 per cent atta. Moreover, “Patanjali noodles will use rice-bran oil and not cheap and inferior palm oil used by others.
He has also added that his work is based on the principles of swadesshi, where we work for the betterment and health of the country. Who knows – with the tremendous Indian influence in Silicon Valley and other corners of the globe, this new brand of noodles might even wean away foreigners from their own products.
(Image courtesy wikimediacommons.org)

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Wednesday, July 1, 2015

Maggi noodles are banned in India but, the same Maggi is safe in the UK


This is very strange that Maggi products have been banned in India and Nestle had to destroy crores rupees worth of the product – but, the same Maggi, when tested in the UK, has come out with flying colors. Nearly 900 samples had been tested and they have been cleared for consumption because the level of lead is well within the permissible limits as per the EU standards.
This has been reported in zeenews.india.com dated 1 July 2015.
The Food Standards Agency (FSA), who are the food regulators in Britain have given a clean chit to Nestle for Maggi manufactured in India because the levels of lead in the product are well within the EU permissible levels and would not be a concern to consumers. They had tested the ‘masala flavor’ because that is the only flavor that Britain imports from India.
Food regulators of other countries such the Vietnam Food Administration (VFA), National Measurement Institute in Australia and Singapore's Agri-Food and Veterinary Authority (AVA) have also declared that Maggi noodles imported from India are "completely safe to eat".
Incidentally, Nestle India at present exports Maggi noodles to Canada, UK, Singapore and Kenya and to third parties in the US, Australia and New Zealand.
Obviously one wonders whether the decision of the Indian regulator was a hasty one against Nestle for its products. Also, the norms in Britain as specified by EU needs to be checked and the position reconciled. (Image courtesy wikimediacommons.org)

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