Japan wants to promote new concepts related to drinking and marriage in order to revive its economy

The government of Japan wants to boost tax revenues. It has launched a campaign named ‘Sake Viva’ to promote the demand for varieties of Japanese wine. The intention is to help boost the industry. A pastime like drinking was natural with the previous generations and the government wants to revive it. Hence, the government has appealed to youth in the age group 20 to 39 to evolve innovative methods to revive the drinking habit among their peers. The range of products include sake (rice wine), shochu, whisky, beer or wine. It seems in 1995, people consumed an annual average of 100 litres per adult. This has declined to 75 litres per adult in 2020. Obviously, tax revenue from alcohol sales have also dropped from 5 per cent in 1980 to just 1.7 percent in 2020. Japan urges youth to drink, marry - all for the country and economy. This competition would cover every possible method based on new lifestyles and changes in tastes due to various reasons apart from new sales techniques. The final presentation of the ideas will take place in November in Tokyo.

Marriage is another worry for the Japanese government. This matter is personal to the people but declining birth rate is a matter of concern for the government. When the number of babies born in Japan fell to a record low of 865,000 in 2020, the government realized the need to address the issue. Local governments used to operate matchmaking services for its residents. In 2020, some local governments upgraded their systems. They wanted to harness the power of artificial intelligence and form better matches based on criteria of not only age and income but also hobbies and values. Japan now faces a dwindling workforce and is trying to boost its population. This is necessary because low birth rate would also mean a void in the availability of caregivers for the surge of elderly population in the future.

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Brangelina’s French wine can be had at Marks & Spencer for £18 a bottle

#Brangelina #wine #MiravalRose #Provence Brad Pitt and Angelina Jolie's wine 2014 Miraval Rose from their Provence vineyard in France has gone on sale in a British supermarket for the first time after winning rave reviews from critics. Marks and Spencer is the first to offer it up on the High street at £18 per bottle.
This has been reported in dailymail.co.uk dated 11 April 2015.

M & S would be stocking a limited supply of the wine and has urged those seeking a taste of the superstars' Provence vineyard to 'get in quick'. The wine is produced at the couple's Chateau Miraval estate. It was here they got married in August last year after having purchased it for £41million in 2012.
Wine Spectator has ranked the first vintage at number 84 in its list of the top 100 wines of 2013. It was the only rose to be included. Decanter magazine has described it as having 'a sense of power alongside the elegance ... with a delicious mouth-watering finish'.
The wine has been sold earlier in the UK through specialist wine merchants but M&S is the first outlet to offer it up on the High street.

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