Showing posts with label #multiplex. Show all posts
Showing posts with label #multiplex. Show all posts

Tuesday, December 20, 2016

Multiplex plan shelved - Minar-Bijoli-Chhabighar chain of cinemas to reopen


There were pans to convert the Minar-Bijoli-Chhabighar chain of cinemas in Kolkata into multiplexes and, that has apparently been shelved because of demonetization. In 2017, this chain of cinema halls is expected to reopen.
Minar and Bijoli theatres had downed shutters on July 1, along with Chhabighar - these will reopen next year in their original single-screen theatre format.
This has been reported in timesofindia.indiatimes.com dated 21 December 2016.
The chain of cinemas had suffered losses and had plans to convert the cinema halls to two-screen multiplexes attached with shopping malls. But, after demonetization, those who were involved in building the malls went on the backfoot. The owner has decided to reopen the cinemas as they were.
Movie buffs of a certain age will recall that the Minar-Bijoli-Chhabighar chain meant watching first-day first-shows of Uttam-Suchitra blockbusters. Closure of these theatres had been a huge blow to them. Hence, news of their reopening means an ideal situation - blues of demonetization have become a blessing in disguise.
Haripriya Pal had built Chhabighar in 1930 and, later, added Bijoli in 1935 and Minar in 1942. The were single-screen halls and did good business. Bijoli could accommodate more than 900 viewers, while Minar and Chhabighar had a capacity of 850 plus and 670 viewers respectively.
If everything goes right, the halls will reopen in January.


Image courtesy wikimediacommons.org

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Saturday, April 9, 2016

Summer sees high occupancy rates in Kanpur cinema halls


Summer in the city of Kanpur means intolerable heat and when the temperature soars to 40 degrees Celsius, it is time to find out some means to beat the heat. And, one of these is to lock oneself up in a air conditioned cinema hall for the afternoon shows. As a result, the occupancy rate has gone up to 70 per cent, even during week days. The multiplexes and cinema halls in the city are not complaining but are raking in the profits.
This has been reported in timesofindia.indiatimes.com dated 8 April 2016.
As the manager of a multiplex has agreed - in these past few days the occupancy of their halls has increased substantially because many people are coming to watch movies and beat the heat. Almost 70 per cent of the hall is occupied the noon shows between 1.30 to 5 pm.
Another manager admitted that youngsters are spending afternoons watching movies and are visiting the multiplex at least twice or thrice a week to spend time at a place that is cool during the day. The occupancy that was just around 40-45 per cent in March has shot up to 75 per cent in the afternoons of April.
And this situation is not just for multiplexes but also single screen theatres in the city. Jagdish Kumar, manager at Sapna Palace, says, "Mostly it is students and youngsters who come for the afternoon shows watching a film in an air conditioned hall.


Image courtesy wikimediacommons.org

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Friday, April 10, 2015

Playing to the galleries backfires – Maharashtra reverses decision to screen only Marathi movies in prime time


#multiplex #ShobhaaDe #VinodTawde #primetimemovies #wadapau Maharashtra government had made it compulsory for all multiplexes to screen only Marathi movies in the 6-9pm prime time slot in all multiplexes – the decision was another instance of leaders playing to the galleries without bothering about the effect such decisions have on the agencies involved.
As expected, the decision has now been reversed as reported in timesofindia.indiatimes.com dated 10 April 2015.
Of course, whether it was because of the Tweets of Shobhaa De or a case of good sense prevailing in the end, the fact remains that the decision has been reversed and multiplex stakeholders can now breathe easy.
The decision has now been modified after two days of meetings with movie and multiplex stakeholders and the state government has now decided that mandatory Marathi movies show timing must be between noon and 9pm.
This has been announced by the cultural affairs minister Vinod Tawde – as per revised decision, Marathi movie producers can select a slot that best fits a film's theme. No screening before noon will count towards the mandatory 124 Marathi film shows a year for multiplexes.
The minister was probably not aware that regional movies need to be promoted but, in multiplexes, the prime time slots are usually reserved for movies of Bollywood or Hollywood that draw the crowds and, in turn, generate revenue for the stakeholders.
Incidentally, because of the initial decision, Shiv Sena workers had gathered to protest outside the residence of columnist Shobhaa De in Cuffe Parade. The protests were with vada pav and misal and was apparently connected to her tweets.

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