Say 'good bye' to Parle-G brand of biscuits

The owners of the biscuit factory in Vile Parle, Mumbai, have decided to stop manufacture of the brand which had been the most popular and easily available brand of biscuits in the deepest pockets of the country for decades.
The brand was Parle G, which began its journey as Parle Gluco in 1939 and adopted the current name much later in 1980. It is the most consumed brand in India producing around 400 million biscuits daily.
This has been reported in indianexpress.com dated 30 July 2016.

The factory had first started functioning in 1929 manufacturing candies and the owners halted production in the factory a few weeks back. All its 300 employees have opted for voluntary retirement. Other brands of Parle will remain because its products comprise a mammoth 40 per cent of total biscuit market share in India.
It may be noted that around 4,551 Parle-G biscuits are consumed every second and the product is available at more than 60 lakh retail outlets through the country. These figures indicate the legacy of this biscuit brand which had an humble beginning as a small factory at Mumbai’s Vile Parle.


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