KVIC brings out Yogasutra, clothes made of khadi for yoga exercises

The Khadi & Village Industries Commission (KVIC) has launched Yogasutra which is a range of clothes and mats made from Khadi to be used while performing yoga exercises. It has been launched first in Gujarat and has been introduced by an Ahmedabad-based company that manufactures eco-friendly and trendy garments in Khadi. The collection includes unisex yoga wear tops and bottoms apart from a gamchha napkin and a mat. This has been reported in thestatesman.com dated 18 June 2016.

It is the coming together of two things purely Indian - the khadi and yoga. As the director of KVIC Gujarat has sumed it up - "KVIC is always keen to promote Khadi through its innovative usages. Yoga wear is the need of the hour. With growing awareness about the benefits of yoga and a special interest shown by Prime Minister Narendra Modi, it was only natural that we introduce yoga wear." In his opinion, yoga was perhaps the only stream that did not have customised clothes to suit the modern practitioner and creating the Yoga wear collection was a step in the proper direction. With khadi clothes, Yoga exercises would be much more comfortable and meaningful. It was KVIC's contribution in the success of the International Yoga Day on June 21.


Image courtesy wikimediacommons.org

Some more interesting links -

Vistara to begin a daily flight from Kolkata to Delhi for travelers to Europe

Colony of red squirrels in Wales scared stiff due to rave parties

Turkey's plan to boost tourism - sends an Airbus A300 at the sea bottom


Mama comes calling on Moody (satire)

Didi plans new conquests via Rabindrasangeet (satire)

Lord Shiva and achhe din through Gangajal (satire)


Christina Grimmie shot dead by unidentified gunman in Florida

TE3N first day box office collection of Rs 2.61 crores in India fails to impress

Sonu Nigam opens up on technology and modern day music


Ukraine police arrest a French citizen to foil terror bid during Euro 2016

Delhi police unearths a kidney transplant racket - arrests kingpin from Kolkata

Car bomb attack on Istanbul police leave 11 dead