Old Monk not on the death bed assures Dyer Meakin Breweries

#oldmonk #IMFL There had been rumors doing the rounds that the famous Old Monk brand of rum was on the death bed but, its manufacturers Dyer Meakin Breweries has hastened to assure that it is not being taken off the market and that its production would stop.
This has been reported in timesofindia.indiatimes.com dated 14 July 2015.

The manufacturers have said that the figures are misleading. They have admitted that Sales have dropped in a few South Indian outlets, but have revealed that the brand is not doing badly. Old Monk is still India's favorite rum and it will not die, it is not going anywhere.
It has been hinted that liquor cartels are being formed who are trying to monopolize markets.
Old Monk is the pride of Mohan Meakin and thousands of people, from breweries in Ghaziabad and Himachal Pradesh to its godowns in Dehradun, are involved in the manufacturing of this product.
AS to its history, it was launched in 1954, and held pride of place as the largest selling dark rum in the world and the biggest Indian Made Foreign Liquor (IMFL) brand. Sales figures show that there has been a 54% decline in sales between 2010 and 2014.
(Image courtesy wikimediacommons.org)

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