The general secretary of the fair has indicated that regional players have been forced to cut down on new releases by half because of the growing uncertainty on whether books would sell at the fair given the demonetization.
This has been reported in telegraphindia.com dated 14 December 2016.
Last year, the fair had seen sales of nearly Rs 25 crore and, this time, the biggest challenge would be to ensure we reach that mark. Of course, English titles have not been hit that hard because it has a higher business volume and a pan-India market.
New releases usually start appearing on the stands by December-end to get maximum mileage at the fair but, this year, that process has taken a beating because laborers who are engaged in binding new printed books have demanded that they be paid only in cash. Nearly 5,000-odd new titles are released every year, targeting book lovers who attend the fair.
Image courtesy wikimediacommons.org
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