Pepsi to withdraw from sponsorship of IPL because of spot fixing scandal

As a fallout of the spot-fixing scandal in the Indian Premier League IPL, the beverage giant PepsiCo has sent a notice to the Board of Control for Cricket in India (BCCI). In the notice, they have expressed a desire to withdraw as the title sponsor of the tournament. The reason cited is the spot-fixing controversy that has marred the league. This has been reported in zeenews.india.com dated 9 October 2015.

PepsiCo has, apparently, informed IPL’s chief operating officer Sundar Raman about its intention – it had paid Rs 396 crore ($71.77 million) for the title sponsorship for the period 2013-2017. The matter has also been informed to the newly elected BCCI president Shashank Manohar. Incidentally, Pepsi had expressed a desire to withdraw once the spot-fixing case came to light but the BCCI managed to convince it to stick on for another year. PepsiCo is now firm that it will not continue its association with the IPL. This is still more so after the Lodha Committee recommended the suspension of Chennai Super Kings and Rajasthan Royals. These are the most important teams that draw the crowds to the venues and the IPL season is one that fans eagerly wait for. (Image courtesy wikimediacommons.org)

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