Ramdev graduates from yoga-guru to marketing guru to capture Maggi’s market

Baba Ramdev, the yoga-guru, plans to, now, graduated to marketing and be known as the marketing guru. He is keen to capture the serval crores of rupee slot left vacant by Nestle because of withdrawal of its Maggi instant noodles from the shelves.
This has been reported in timesofindia.indiatimes.com dated 9 October 2015.

His Patanjali Ayurveda is ready to launch its instant noodles. It will be a purely desi brand and would be priced at just Rs 15. Obviously, his brand wants to position itself as an alternate to a foreign brand and market it through some well-known outlets that have a pan Indian presence.
The catch line for the Ramdev noodles is "Jhat pat pakao, aur befikr khao" – it will be perfectly safe with 'no added MSG and lead'. For Maggi, it was ‘two-minute’ noodle.
The desi brand would be launched on October 15. It will be made from whole wheat flour (atta), unlike noodles of other companies where maida is used extensively with only 10 per cent atta. Moreover, “Patanjali noodles will use rice-bran oil and not cheap and inferior palm oil used by others.
He has also added that his work is based on the principles of swadesshi, where we work for the betterment and health of the country. Who knows – with the tremendous Indian influence in Silicon Valley and other corners of the globe, this new brand of noodles might even wean away foreigners from their own products.
(Image courtesy wikimediacommons.org)

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