Ramdev graduates from yoga-guru to marketing guru to capture Maggi’s market

Baba Ramdev, the yoga-guru, plans to, now, graduated to marketing and be known as the marketing guru. He is keen to capture the serval crores of rupee slot left vacant by Nestle because of withdrawal of its Maggi instant noodles from the shelves.
This has been reported in timesofindia.indiatimes.com dated 9 October 2015.

His Patanjali Ayurveda is ready to launch its instant noodles. It will be a purely desi brand and would be priced at just Rs 15. Obviously, his brand wants to position itself as an alternate to a foreign brand and market it through some well-known outlets that have a pan Indian presence.
The catch line for the Ramdev noodles is "Jhat pat pakao, aur befikr khao" – it will be perfectly safe with 'no added MSG and lead'. For Maggi, it was ‘two-minute’ noodle.
The desi brand would be launched on October 15. It will be made from whole wheat flour (atta), unlike noodles of other companies where maida is used extensively with only 10 per cent atta. Moreover, “Patanjali noodles will use rice-bran oil and not cheap and inferior palm oil used by others.
He has also added that his work is based on the principles of swadesshi, where we work for the betterment and health of the country. Who knows – with the tremendous Indian influence in Silicon Valley and other corners of the globe, this new brand of noodles might even wean away foreigners from their own products.
(Image courtesy wikimediacommons.org)

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Baba Ramdev to fill the void created by the ouster of Maggi noodles

Yes, a news item has emerged in the media that Yoga Guru Baba Ramdev has indicated that his Patanjali setup would bring out an alternative to Maggi noodles by the year end. That way, the foreign label would vanish and it would be a product that will bear the mark of ‘Made in India’.
This has been reported in newsnation.in dated 8 June 2015.

The health hazards connected to the consumption of the Maggi brand of 2-minute noodles have hogged the limelight for the last few days and lab tests are being conducted in various laboratories to ascertain the extent of damage that has been done to children and adults alike. Needless to say, its makers Nestle are in a fix as are a few celebrities who have endorsed the product.
Incidentally, Baba Ramdev has plans to bring into the market other products that will gradually do away with products like Complan, Horlicks and Bournvita. He also has plans to add hair dye and gel to the list.
Hopefully, if the quality of these products come up to international standards, there could be a huge export market which could transform into dollars.
(Image courtesy wikimediacommons.org)

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