Coca-Cola India will not renew contract with Salman Khan to promote Thums Up

Bollywood superstar Salman Khan will no longer be seen in the ads of soft drink Thums Up. It has been revealed that Coca-Cola India will not renew its contract with Salman Khan to promote its soft drink Thums Up after four years of association.
The contract with Salman had expired last month and Coca-Cola is believed to be in talks with young star Ranveer Singh who could replace Salman Khan.
This has been reported in telegraphindia.com dated 20 October 2016.

As per a joint statement, Coca-Cola India and the actor has indicated that since Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio, both parties have mutually decided not to renew the current contract.
Some feel that the decision not to renew the contract with the 50-year-old star has more to do with the image of Coca-Cola because it is perceived as a brand for the young.
Coca-Cola India had taken inducted Salman as brand ambassador for the second time to endorse its Thums Up brand in October 2012. Salman Khan replaced another Bollywood star Akshay Kumar who had earlier endorsed the brand in the early 2000s.


Image courtesy wikimediacommons.org


Some more interesting links -

Calcutta Tramways Company to increase frequency of tram service at night from November

Tampara wetland, a tourist spot in Ganjam district, to get a facelift

Durga idol of 2016 to be preserved in Park Street metro station


Moody becomes moody after surgical strike (satire)

Lord Shiva in the world of deodorants (satire)

Three cheers for Didi – the Jill of all trades (satire)


Terrorist attacks and suicide bombing kill at least 46 in Iraq

21 school girls of Chibok, abducted by Boko Haram in 2014, return home

Indications are there that both United States and Russia are preparing for war


Power Rangers to return after a decade and hit the screens on March 24 next year

Bob Dylan, the 75-year-old American folk singer, wins Nobel Prize for literature

Antonio Banderas gifted a pair of monkeys to Salma Hayek on her birthday