Bottled fresh air from Rocky Mountains of Canada a huge hit in China

The air in cities of China are heavily polluted and the Chinese have forgotten what fresh air is all about. Therefore, Vitality Air, an enterprising firm of Canadian has started to bottle fresh air from the Rocky Mountains to sell it to the citizens of increasingly polluted Chinese cities.
This has been reported in nzherald.co.nz dated 16 December 2015.

The firm was founded last year in the western Canadian city of Edmonton but began to sell the product in China less than two months ago with the first shipment of 500 bottles of fresh air being sold out in four days. This has been indicated by Moses Lam, co-founder of Vitality Air. Another 4000 bottles are on their way to China and most of that shipment is already sold out.
It seems Moses Lam has admitted that he started Vitality Air as a joke when he and Troy Paquette, his co-founder, filled a plastic bag of air and sold it for less than 50p on the auction website eBay. Then, a second bag sold for US$160. Vitality Air sells bottled fresh air and oxygen across North America, to India apart the Middle East, but, China has quickly become its biggest overseas market.
A 7.7-litre can of crisp air from Lake Louise in Banff National Park costs roughly 100 yuan (£10) - this is 50 times more than a bottle of mineral water. Obviously, most of its customers live in big cities in the north-east and south of the country, where severe pollution warnings are common.
It may be recalled that last week Beijing had issued a red alert for pollution that forced half of its cars off the road.

(Image courtesy wikimediacommons.org)

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