Araku coffee from Andhra to make its debut in Paris

Araku Valley of Andhra Pradesh has come up with a unique project under the blessings of four business leaders. It is the outcome of an agri enterprise by the tribal farmers who are growing top-notch quality coffee that is set to make its debut in Paris.
The men behind this project are Anand Mahindra (chairman, Mahindra & Mahindra), Kris Gopalakrishnan (co-founder, Infosys), Satish Reddy (chairman, Dr Reddy's Laboratories) and Rajendra Prasad Maganti (chairman, Soma Enterprise, a construction company).
This will give a boost to the 150-odd tribal communities who live in the Maoist-infested belt.
This has been reported in timesofindia.indiatimes.com dated 20 February 2017.

Coffee cultivation in Araku Valley is not new — the British did it and the government continues to grow the beans under its own brand doing it on a large scale has been done by the tribals only now. From 1,000 acres some years ago, the land under coffee production has gone up to 20,000 acres and the four investors have stepped in to assist them in increasing bean production by roping in global experts.
The Araku coffee will be sold under five variants with the most expensive stock priced around Rs 7,000 a kg. It has already obtained the geographical indication (GI) tag, which authenticates the unique properties a region can offer to a product. The next set of retail stores would come up in New York and Tokyo - obviously, Araku coffee will compete with world famous Columbian and Sumatra coffees.


Image courtesy wikimediacommons.org

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