Bring back the reading habit - buy books by weight in Hyderabad

It is an undisputable fact that people have lost the habit of reading books and it is necessary to revive the book reading culture. As a result, the inventory of books is going up in book shops and, in Hyderabad, one shop has decided to sell off the brand new books on weight basis. Books like Alice in Wonderland in hardpack along with all the volumes of Aesop's Fables for your kid goes for Rs 200 per kg.
This appears to be the latest marketing gimmick that reveals the sign of the times.
This has been reported in timesofindia.indiatimes.com dated 11 December 2015.

These are not old books but brand new unsold books covering subjects like fiction, cookery, lifestyle and coffee table books like Twentieth Century Conspiracies by Reader's Digest.
The cookery books are sell like hot cakes for Rs 100 per kg - most of these are lapped up by housewives and wannabe chefs. As to children's books, they go for Rs 200 per kg. Novels are priced at Rs 100, while encyclopaedias and self-help books are sold at Rs 300 per kg.

(Image courtesy wikimediacommons.org)

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