Travel trends 2015 - British tourists opting out of beach holidays in 2015

#beachholidays #ABTA #BritishTourists #packagetours As 2014 enters its final hours, the word is going around that in 2015, the British are gradually opting out of beach holidays and plan to go to Austria, Botswana and Cuba – these destinations appear to be new trends in the tourist maps. A research carried out by British travel association ABTA has shown that in 2015, nearly 43 per cent of people are planning a city break while 42 per cent are planning a beach holiday. Moreover, there appears to be a growing trend for the desire to live like a local in search of ‘more authentic’ experiences. Hence, holiday companies are modifying their strategies and offering people the chance to enjoy hidden gems alongside traditional tourist attractions. The report of ABTA has also listed 12 destinations that are expected to emerge in 2015 and Austria is at the top of the list, then comes Botswana, Cuba, Dominican Republic and Japan. It seems over 35 percent of British holidaymakers nurse a desire to travel to a new country in 2015, a country that they have never visited earlier. The tourism boom is expected in Cuba following the decision of the US to lift restrictions on travel and trade. The survey was carried out among 2,001 Britons, and 20 per cent of respondents said they would spend more on trips next year compared to 15 per cent who will spend less. Some of the reasons for this growth is that more affluent holidaymakers are taking more holidays, package trips and a desire to maximize leisure time by combining travel with adventure or activity holidays or events.