Swatchh Bharat campaign is old wine in new bottle, it’s a copy of Incredible India

#SwatchhBharat No Indian in his right mind wants to see filth around him but, our culture being what is and the level of education being so low, that trying to reverse the trend is difficult, well-nigh impossible in spite of token cleanliness drives by government officials, political leaders and celebrities of the silver screen.
An effort to clean the environment and make people aware of the need to keep the surroundings clean, a campaign had been launched in launched in 2002 by the Tourism Ministry with Bollywood star Amir Khan as the brand ambassador – it was "Atithi Devo Bhava" (guest is god).
Through videos, it was shown the inherent impulse of Indians to spit of the roads, seek out corners to relieve themselves, throw litter out of moving vehicles and other such embarrassments. Hence, the #SwatchhBharat campaign that has been started by Prime Minister Modi can be said to be a new look for an old campaign, old wine in new bottle.
It seems the government plans to spend around Rs 2,00,000 crore over the next five years for this cleanliness mission – this has been indicated by M Venkaiah Naidu, Union minister for urban development. He has also indicated that there would be a 'Swachh Bharat Kosh' to provide tax and fiscal incentives.
Moreover, business houses are being asked to instal toilets in schools as a priority need and commit to construct these in order to entice the students to use these instead of going out in the open to answer nature’s calls. As to the condition of existing public toilets in cities, those will never attract the masses. The stink is unbearable everywhere, water logging is normal and, hence, the people turn to alternatives – this is natural.
In a village in my locality, ready-mad toilets were distributed to every family – a board was also put up saying that ‘this village is free of open defecation’. And – believe it or not, the families converted the toilets into stores to dump dry sticks and wood and cow dung cakes. Open defecating continues to flourish.