Friday, November 7, 2014

Narendra Modi, the man of many slogans


Slogans and leaders are inseparable and Prime Minister Narendra Modi is no exception. He has revealed his knack of coining slogans – he loves to coin them at the drop of a hat and ensures that his slogans reach the target audience without fail.
The speed at which he is going, he could very well get his name into the Guinness Book of World Records on this count alone.
Incidentally, the previous Prime Minister Dr Manmohan Singh never opened his mouth and his successor Narendra Modi does not want to close his.
Among Modi’s famous slogans till date are – make in India which he gave in the Independence Day.
When he visited Nepal in August-2014, he gave them his HIT mantra. HIT was an acronym for Highways, I-Ways and Transways. He suggested such a model for Nepal for its development while speaking to Nepalese parliamentarians in Kathmandu.
During his 5-day tour to Japan in September-2014, he gave his 3-D mantra. He explained that India was ready to offer the three essential 'Ds' for businessmen to thrive namely; Democracy, Demography and Demand.
In anticipation of the visit of China's President Xi Jinping to India during second half of Septenber-2014, , Modi coined the slogan "INCH, that is 'India-China'; towards MILES — 'millennium of exceptional synergy'. "
Some other slogans coined by Indians are: Swaraj (self-rule) is my birthright – this is the slogan coined by Bal Gangadhar Tilak. Then there was another one coined by Netaji Subhas Chandra Bose – give me blood and I will give you freedom. In free India, one famous slogan was ‘Jai jawan, jasi kisan’ – it was coined by Lal Bahadur Shastri during the 1965 war with Pakistan. Then in 1971 came ‘garibi hatao’ of Indira Gandhi.
In the international front, the ‘yes, we can’ slogan has left its mark - it was coined by Barack Obama in 2008 when he became the first black President of the USA.

No comments:

Post a Comment