Latest West Bengal Tourism ad featuring Shah Rukh Khan is a super hit

Till now, all the West Bengal Tourism ads had highlighted Sundarbans, Darjeeling, and the Howrah Bridge - the latest ad featuring Shah Rukh Khan, the brand ambassador of Bengal, is a super hit. SRK is shown crooning Tagore’s song and serenading a young foreign girl in a Kolkata tram.
The video covers the busy college street with its yellow cabs. It goes on to devouring bhetki paturis, visiting architecturally rich temples of Bishnupur, the haunting music of the Bauls and Rabindra Sangeet.
The video captures all things beautiful about the state and the basic idea was to showcase the hidden gems of Bengal.
This has been reported in news18.com dated 23 January 2017.

The ad has won over the internet and, ever since it was released, it has crossed a million views and been shared by more than 30, 000 people on Facebook alone. The video is of Bengal through the eyes of a foreigner who embarks on a journey through West Bengal and soaks in the culture, the food and the ambience of the state.
It covers the mystic valleys in Darjeeling to the breathtaking sea beach of Mandarmani and is a visual delight. For Bengalis who live outside Bengal, the video has struck a chord for its authenticity and made them crave for a trip back home.


Image courtesy wikimediacommons.org

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