The UNESCO approval is an international recognitionunder the category of traditional handicrafts.
This has been reported in timesofindia.indiatimes.com dated 23 January 2017.
The West Bengal Khadi and Village Industries Board has been trying to revive and promote products like the sitalpati, madur, shalpata plates and other such traditional Bengali handicraft items. They have recently received a message from UNESCO recognizing these handicraft items.
Madur is made from madur sticks that are primarily produced in East and West Midnapore. The sitalpati sticks, on the other hand, are produced in areas of Cooch Behar. Due to lack of product promotions, artisans had to sell these products at a low cost. As a result, the industry was dying a slow death. Artisans are now trained and provided with platforms to sell their products directly to consumers. These platforms are the fairs and exhibitions that are organized across the state.
Image courtesy wikimediacommons.org
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