This has been reported in timesofindia.indiatimes.com dated 22 June 2016.
Duty on liquor is a major revenue-earner for the state government and sale of IMFL had registered a 15.89% increase in 2013-14 but has gone down by 7.58% in 2014-15. Obviously, there is "pressure from the government" to get excise licence holders to sell more IMFL.
Alcohol content is more in IMFL and it is more harmful than beer, hence people normally do not go in for that. While there is a move to convince people to quit alcohol, the Excise Department wants them to consume liquor. A real paradox.
Image courtesy wikimediacommons.org
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