$10-million ad campaign of SeaWorld to rebuild its battered image

#seaworldorlando #blackfish #PETA #themepark #killerwhales With severe criticism of its methods of working in its whale-shows, and drop in attendance in recent times, SeaWorld Entertainment plans to go in for a $10 million image-building campaign that is expected to take the edge off criticism of its whale shows and, simultaneously, reverse a two-year drop in attendance.
As per information, the number of visitors fell to 4.4 million visitors from 4.5 million a year earlier.
This has been reported in nzherald.co.nz dared 24 March 2015.

Among the methods being considered are print ads and online videos that would showcase the veterinarians, researchers and others from the company's 1,500 animal-care experts. This is based on information furnished by the Orlando, Florida-based theme-park operator. These experts would undertake the task of explaining to the public that the company cares for its killer whales.
The ads would also, simultaneously, refute claims of animal-rights activists. PETA alleges that SeaWorld should not keep killer whales in captivity. In fact, PETA feels that whales in captivity have shorter lives as compared to those who live in the wild.
Moreover, the ad campaigns would also focus on other attractions of the park.
It may be recalled that in 2013, there was a documentary film "Blackfish" – it was about the death of a SeaWorld trainer. It had raised a number of issues about the care of orcas in captivity and their use in entertainment.

A few more must reads -

Nashik Kumbhmela 2015 – a once in 12-years pilgrimage

Trip to Nashik should take in Shirdi and the Ajanta and Ellora caves

Nashik, a tourist center with links to the epic Ramayana

Nashik, a tourist center with links to the Mahabharata

Kumbhmela 2015 in Nashik – guided tours to wineries and vineyards

Nashik transforms from a place of pilgrimage to an industrial hub


Nine medical students go to Syria, their families try to bring them back

First Russian woman cosmonaut returns to Earth after six-month stay in ISS

European court terms obesity as a disability

Health tips – lose weight without dieting

Sunshine means Vitamin D – good for health in measured dose