Brits prefer bottled water over sugary fruit drinks

#bottledwater #healthconscious #fruitdrinks #plasticwaste The Brits have become more health conscious and proof of that is in the rise in sale of bottled water as compared to sugary fruit drinks. As per the findings of the latest research, it has been revealed that for the second year running, the demand for bottled water has increased. The increase this year is of 11.2 per cent, last year it was 10.6 per cent.
The report has been compiled by a trade magazine The Grocer and as per it, the sales of branded waters have significantly outstripped own-label products – some of the largest brands, including Volvic, Evian and Buxton, have posted double-digit growth.
It is obvious that the health-conscious Britons are gradually moving away from the hitherto popular sugary fruit drinks and ditching them.
In the opinion of experts, health continues to be a key trend that drives the market as there is an increasing awareness among consumers on the impact of hidden sugar in beverages. Hence, importance of water that is naturally sourced is on the rise because that is the only drink on the shelves with no calories, no sugar, no preservatives and no additives. It is the healthiest choice available.
But, there is another side to bottled water namely, adding to the inventory of plastic waste that is biologically non degradable and, hence, a worry for environmentalists. Of course, bottled water means a profitable business, direct and indirect employment for many apart from providing opportunities for allied activities to flourish like the transportation of bottles and advertising of the products.