They have brought forth a series of initiatives under a program to revive the lost glory of these sarees.
This has been reported in timesofindia.indiatimes.com dated 26 October 2016.
Baluchari sarees are unique to Bengal and have been a part of Bengali family heirlooms. Traditional motifs are borrowed from epics, religious texts and local legends. However,over the years, these have lost the charm and the revival project aims at recreating its traditional designs and exploring new directions for the future.
There will be an exhibition that will be held from November 18 to December 4 at Birla Academy of Art and Culture and, it will showcase nearly 50 exquisite Baluchari sarees (the oldest of which is 150-year-old), historical pieces from Tapi collection and contemporary ones from Bishnupur and Beneras.
There are also plans by WSRC and Tantuja to make 12 looms operational in the first year - this is expected to generate approximately 1,000 jobs in the next two years.
Image courtesy wikimediacommons.org
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