Friday to soon become Khadi day in government offices

There are indications that Khadi could soon become a way of life as well as the Friday dress code in government offices. Khadi could have a new meaning for government employees. This is because the government is considering a plea from the Khadi & Village Industries Commission to increase the market for this indigenous dress material. The government would appeal to employees to wear clothes made from the hand-spun fabric at least once a week and, thus, boost khadi production and benefit small weavers across the country.
This has been reported in timesofindia.indiatimes.com dated 9 March 2016.

Sources in the government has indicated that the entire exercise would be voluntary and the idea is to increase sales. The inbuilt logic is that even if everyone buys one khadi garment, the increase in sales would be worth the trouble. The strength of central government is nearly 35 lakh employees, excluding the railways and defense personnel.
As one officer has remarked - many officers were already wearing Fabindia shirts and will probably need to add one from Khadi to their wardrobe. KVIC is reportedly entering into tie ups with companies like Fabindia and Raymond to retail high-end khadi at some of its outlets.
Incidentally, Prime Minister Narendra Modi has emerged as a brand ambassador of sorts for khadi urging people to buy the same and this has boosted sales. KVIC is trying to promote khadi for uniform in government schools, defense forces, railways and Air India.
KVIC has already bagged a Rs 40 crore tender from the railways and some private companies like JK Cement has decided to completely shift to khadi uniforms.


Image courtesy wikimediacommons.org

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