Commuters go in for online purchase via smartphones when in packed subways

Another study has revealed a new side of human behavior - it is a new method that the technological age has given to commuters to escape the crowd of a packed subway. The study has shown that subway commuters on a busy car are more likely to immerse themselves in their smartphones and while away the time doing online shopping. The smartphone is, today, a wonderful way to mentally escape from physically crowded environments. Hence, people get involved with their smartphones and pay more attention to incoming mobile ads when they are in crowded areas. This has been reported in dailymail.co.uk dated 20 February 2016.

The team of international researchers have discovered that 'squished’ subway riders offer a favorable target and an opportunity for mobile ads, when compared to a non-crowded train. The team of researchers had members from Emory University, Temple University, Sichuan University, and New York University - they had teamed up with a cellphone service provider to analyze the mobile behaviors of subway riders. These providers had randomly selected subway riders, issuing them ads for digital services and the team sampled nearly 15,000 users to find that usage increased in line with the number of people on the subway. When there were less than two people per square meter, purchase rate was 2.1 percent but this doubled as the subway becomes more crowded, rising to 4.3 percent when there were five people per square meter.


Image courtesy wikimediacommons.org

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