Tuesday, December 29, 2015

Delhi boasts of women only liquor mall in Mayur Vihar


Delhi can now lay claim to be a city that caters to its women who love liquor - usually, women generally hate to enter liquor shops frequented by men because of obvious reasons. Therefore, liquor shops meant exclusively for women in Mayur Vihar would go a long way to meet their needs. One location is Star City Mall in East Delhi, right next to DLF The Galleria. It is a liquor store that stands out from its competitors.
This has been reported in indianexpress.com dated 29 December 2015.
There are glass walls, fancy interiors and apart from a comfortable-looking sofa, there is a large pink strip on the outside that reads “Exclusive section only for ladies”. There are at least a dozen of these spread over these two malls in Mayur Vihar.
The Star City mall, next to Pizza Hut, has opened in October this year, and it is gradually getting noticed by women who want to buy alcohol without being harassed or intimidated or be stared at by men. Although men are not allowed in the women’s-only section, they can go to an adjoining section of the same shop, which is open for all.
Of course, even though marketed as women-only, couples make up the bulk of its customer base. Many people do not know about the concept. There is a distinct women-friendly image with female security guards. Women who come here for vodka, wine and champagne. Some go in for whiskey as well and, if accompanied by male companions, they buy beer. But the choice of girls is generally tequila.

(Image courtesy wikimediacommons.org)

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