Crisis for ‘Incredible India’ campaign - shortage of hotel rooms for tourists

The Union tourism ministry has admitted that the Incredible India campaign is facing a major crisis on the shortage of hotel rooms and this is a stumbling block towards increasing footfalls of foreign tourists.
Obviously, this is a hospitality hole that could disrupt plans to draw more foreign tourists to the country and, as an official has said – the ministry has been promoting India as a dream destination but, the growth of the hospitality industry has been extremely low over the past few years.
This has been reported in telegraphindia.com dated 8 October 2015.

The need of the hour is for states to adopt tourism-friendly policies in order to augment availability of hotel rooms. Therefore, the tourism ministry has asked states to adopt suitable policies. Some of these policies are to consider granting incentives like tax holidays and cheaper land to promote construction of new hotels.
Incidentally, India accounts for less than one per cent of the global tourist traffic. Among the 1,000 million who packed their bags and set off from their countries in 2014, only 7.6 million landed in India. In comparison, Singapore attracted around 0.9 per cent of the global tourist share and China for 6 per cent.
(Image courtesy wikimediacommons.org)

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