Thursday, May 28, 2015

Madhuri Dixit in a spot of bother over her ad of Maggi 2-minute noodle


Madhuri Dixit is in a spot of bother about her endorsement of an ad of Maggi ‘the 2-minute noodle’ that has, till now, been a favorite of not only children of all ages but even for grown-ups. The Food and Drugs Administration of Haridwar has served the Bollywood actress with a notice demanding clarifications on claims made in the advertisement regarding Maggi noodles.
As reported in newsnation.in dated 29 May 2015, she has to respond to the notice within 15 days. In case she fails to do so, a case could be registered against her.
The clarifications have been sought on seven points.
These include how Maggi is good for health, and the basis of making the claims. She also has been asked to provide details of the contract.
It may be recalled that Maggi had come under regulatory scanner because samples collected in Uttar Pradesh and tested were found to have a substance called monosodium glutamate (MSG) and lead far in excess of the permissible limit.
Incidentally, zeenews.com dated 22 May 2015 has indicated that the samples collected in some parts of Uttar Pradesh had found that Maggi contains 17 parts per million lead, while the permissible limit is only 0.01 ppm.
(Image source wikimediacommons.com)

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