Tuesday, April 21, 2009

When the CJ reports on kid related topics …

Kids mean schools, playgrounds, and illness apart from unbridled freedom. They can be grouped into categories depending from where they come and how they live. Those at the high end would normally be out of reach of ordinary CJs – so it s advisable not to pursue that line. The bulk of kids who attract attention are those who are in the middle income groups – these parents have high expectations from their offspring and the market is large enough to attract the innumerable products that are meant exclusively for kids. So are their problems …

Select the areas surrounding the school – the free availability of fast foods and eatables that are sold in the open are veritable sources of illness – there are usually restrictions on what can be sold openly and how such products should be sold. Check the actual situation and note down those who do not adhere to the instructions. Take photographs, meet and talk with the parents and the children, – get their opinions …. meet the vendors who flout the norms, also identify those who do follow – highlight the latter – it makes them feel better and simultaneously encourages the erring ones to improve … …

These would do for starters …

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