Kochi Metro to exploit all advertisement options to generate funds

Kochi Metro plans to exploit every advertisement option to generate funds like having dedicated spaces on the metro pillars, medians and portals for advertisements in the Aluva-Maharaja’s College Ground corridor - that way it expects to rake in revenue for the operation and maintenance of the metro.
The Kochi Metro Rail Limited (KMRL) has already invited tenders from agencies who are interested in leasing out specified advertisement spaces on these structures with a view to raise revenue from non-ticketing sources.
This hs been reported in thehindu.com dated 1 March 2017.

The metro agency has laid down norms for placing advertisements, including the material to be used and all designs must be approved by the agency before they are placed within framed boards. It is not permitted to paint advertisement directly on the metro pillars.
Another source to generate finance is through advertisements on the interior and exterior of trains and in metro stations. The KMRL is short-listing banks who are interested to set up ATMs in metro stations.
Apart from advertisements, there will be vertical gardens to adorn the space on metro pillars. Every sixth pillar will be covered with a vertical garden, to enliven the corridor. Moreover, the space within the median beneath the metro viaduct will be landscaped using ornamental plants which do not need much watering.


Image courtesy wikimediacommons.org

Barack Obama enters the league of top US Presidents with ranking of 12

Public tours of the White House will begin again from March 7

Explosion in French nuclear power plant in a non-nuclear zone


Didi caught in the whirlpool of industries (satire)

Moody’s love hate relationship with the raincoat (satire)

The curse of social media – cold blooded murders committed


Mumbai will get to see Justin Bieber in action on May 10

Kangana Ranaut is 'fearless Julia' in Rangoon

Shakti Kapoor holds his audience spellbound in the Khandagiri Yatra


ISIS carries out car bombing in Baghdad - kills at least 55

Suicide bomb attack kills at least 72 in a Sufi shrine in Pakistan

Mayor of London worried about ISIS attacks on the city