Starbucks to offer 50p discount to all those who bring their own cups

Starbucks is taking a giant leap in its efforts to control environmental littering due to throwaway cups normally used for serving coffee. Starbucks plans to offer a 50p discount to customers who bring their own cups and this is seen as a major victory for the campaign against litter and waste caused by coffee shops.
This has been reported in dailymail.co.uk dated 19 March 2016.

The move by Starbucks to give a 50p discount to those who don’t require a paper cup – initially in a two-month trial starting in April – has been termed as a ‘seismic leap’. Those who bring their own cup will see the price of medium-sized lattes and cappuccinos, both of which normally cost £2.70, reduced to £2.20. This will be effective from April 1 for a two month period during which period the matter would be studied.
However, the only drink that will not be eligible will be the shop’s filter coffee, which costs £1.
It is a matter of great concern that nearly 2.5billion disposable cups are dumped in landfill or incinerated on an annual basis in Britain. Many coffee shops use misleading green symbols to suggest their takeaway cups are recycled, when the reality is that a vast majority are not. The cups, some of which are made from trees that are 80 years old and cost less than 16p to make, have a useful life of just 30 minutes before being dumped and the failure of the chains to address the issue and tackle the resulting tidal wave of litter and waste has been condemned by customers and environmental groups.


Image courtesy wikimediacommons.org

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