Coca Cola launches new ginger flavoured fizzy beverage in Australia

Encouraged by increase in sales of Coca-Cola ginger-flavoured beverages by six per cent over the past year, Coca Cola has launched a new limited edition ginger-flavoured drink called 'Coca Cola Ginger'. The new range of this fizzy beverage, described as having a 'Great Coke taste with a refreshing ginger twist', will be sold individually or in a six-pack and are bright red with a section of gold at the top.
This has been reported in dailymail.co.uk dated 31 October 2016.

It is understood that labels on the new Coke bottles are similar to the original, but feature strips of gold and both the plastic and glass bottles have gold lids. Australia has been selected as the first country in the world to try the new flavor which has been launched nationwide. Coca-Cola South Pacific Group Marketing Manager said the company was excited to unveil the new flavor in Australia.
Coca Cola feels that research has revealed that ginger is particularly popular during the Summer months. Hence, introducing Coca-Cola Ginger in the market is the ideal way to spearhead its exciting and unexpected Summer campaign that is expected to capture the imagination of Australia.


Image courtesy wikimediacommons.org


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